Give your brand a voice people follow. A complete guide to humor in social media marketing: styles, framework, platform fit, and how to measure results.
A Midlife Crisis, but Make It Comedy | Lindsay Goldwert
This is the first time I’ve ever written about this. When I was thirty-seven, I was so bored with my life that I started doing stand-up comedy. I didn’t know if I wanted kids, I was miserable at my job, and felt like if I didn’t do something about it, I would die.
The next two years were the most exhilarating, excruciating, hilarious, and emotional time of my life. I did three and four shows week in dank basements that smelled like sewage, theaters with broken seats, and hookah bars with the filthiest bathrooms in New York.
I learned how to bomb, and then to get back up, and do it again. I got roasted in a roast battle and I lived. I learned how to have faith in my jokes, and sharpen a vision. I wasn’t too old, being older was an asset. I didn’t become a star but I had a few good jokes and I produced a killer show.
I miss it every day. But it’s always there, calling me to the greatest hell there is: A stage with a mic.
Thanks so much to Lili Zarghami for letting me start to write about all this https://lnkd.in/gT3uveY4
Dwyane Wade talks about distancing himself from jokes in the Miami Heat locker room before daughter Zaya publicly came out as transgender, and how a conversation with Udonis Haslem led to Haslem becoming more accepting: "I wasn’t in on the jokes no more. I wasn’t laughing."
We spend $20k/month on content at ClickUp and get 250M+ impressions. Everyone asks me for the secret sauce, so here it is. We stopped hiring "content creators" and started hiring unemployed actors from LA...
Sounds crazy. I know. But read to the end & I promise it'll make sense.
There are literally thousands of insanely talented actors with theatre training, improv experience, and zero work. They're fighting for background roles just to pay the rent.
Meanwhile, LinkedIn/TikTok Influencers want $10k/month to recycle the same hooks everyone else uses.
Here's how I accidently tapped into the actor ecosystem...
I first found Luke when he was doing TikToks for another company. They let him go. I hired him 10 minutes after he texted me.
First month, Luke didn't even know what ClickUp was. We had to teach him what project management software does.
Now he's the face of our brand, creating videos that hit 100+ million views making fun of corporate life.
Luke worked because he could act. That was it.
So I started thinking about where else in LA I could find people like him.
The Groundlings came up in a conversation. That's the top improv group in LA where Will Ferrell and Kristen Wiig trained, so I went and cherry-picked actors from their roster.
Best decision I've ever made for ClickUp's content engine.
Here's what this actually costs:
➝ Beginner actor: $60-80k/year
➝ Experienced actor: $100-130k/year
➝ Comedy writers: $100-150/hour for our Monday writer's room
➝ Background talent: $200-300/day when we need them
Compare that to "social media experts" charging $7-10k per video.
But wait, it gets better. The added bonus is that actors are actually professionals...
They show up on time.
They memorize lines.
They take direction without ego.
They're trained to entertain humans, not game algorithms.
Unlike most content creators, all actors want is consistent work and someone who believes in them.
The talent's all in LA and NYC, desperate for work, and they'll transform your content for less than you're paying that agency right now.
Thoughts? | 15 comments on LinkedIn
Happiness and Productivity | Journal of Labor Economics: Vol 33, No 4
Some firms say they care about the well-being and “happiness” of their employees.
But are such claims hype or scientific good sense? We provide evidence, for a classic
piece rate setting, that happiness makes people more productive. In three different
styles of experiment, randomly selected individuals are made happier. The treated
individuals have approximately 12% greater productivity. A fourth experiment studies
major real-world shocks (bereavement and family illness). Lower happiness is systematically
associated with lower productivity. These different forms of evidence, with complementary
strengths and weaknesses, are consistent with the existence of a causal link between
human well-being and human performance.
Charley Hull jokes about pranking her longtime caddie Adam Woodward with a fake £100k winning scratch card: “His face looks so happy. He was sweating. He was trembling. He couldn't believe his luck, & we had to tell him it was fake & he nearly quit the job… It is just absolutely hilarious.”
Explore this post and more from the golf community
They say comedy is tragedy plus timing. So, given today’s political banter over Kemi Badenoch’s he's “a pair of eyelashes and a black T-shirt” ribbing of Andy Burnham—and his dry correction that it… | Lu Jackson
They say comedy is tragedy plus timing. So, given today’s political banter over Kemi Badenoch’s he's “a pair of eyelashes and a black T-shirt” ribbing of Andy Burnham—and his dry correction that it was “dark blue actually” (with a well-timed bat of the eyelids, sans spectacles)—the timing couldn’t be better for an article published yesterday by Dr Simon Opher MP asking: Should MPs tell more jokes?
I think all MPs could benefit from comedy workshops. Reality TV culture, collapsing attention spans, immediacy-driven discourse, and swipe-left attitudes mean parliamentarians now operate in an environment where attention is the scarce resource. That requires sharper timing, clearer communication, and the ability to land ideas quickly before the audience moves on. Perhaps it's about time we moved from hateful, divisive speech to something sassier, wittier and a good deal funnier.
In his latest op-ed, Dr Opher argues that humour isn’t just entertainment—it’s a serious tool for communication, connection, and healthcare outcomes. Below is an excerpt, or read the full article here: https://lnkd.in/eZuJQcmf.
"Together with Forest Green Rovers Football Club and the club’s owner, Dale Vince, we have developed a Football-on-Prescription scheme. GPs can prescribe either tickets to matches or participation in five-a-side football sessions. The results have been extremely encouraging, helping people combat loneliness, improve their physical health and reconnect with their communities.
Most recently, I launched the world’s first ever Podcast-on-Prescription where some attendees were literally prescribed tickets to attend live recordings of my men’s mental health podcast – Simon Says Let’s Talk. We were joined by Andy Burnham MP for our first episode.
Comedy, meanwhile, has rarely been considered a healthcare intervention. With the help of Lu Jackson of Craic Health: Comedy-on-Prescription®, that is beginning to change. Comedy shows have successfully brought together isolated men, older people, military veterans, new mothers experiencing postnatal depression, and young people struggling with mental health challenges.
One particularly remarkable programme at University College London Hospitals NHS Foundation Trust involved people with significant mental health difficulties learning stand-up comedy. The process helped build confidence, foster resilience, and encouraged participants to view their lives from a different perspective. The outcomes were extraordinary.
This brings us to our initial question: should MPs tell more jokes? At the very least, it might make some of our speeches a little less dreary. There is considerable evidence that humour is a powerful communication tool. It captures attention, breaks down barriers, and makes audiences more receptive to ideas."
Note: Keith Palmer, MBE and The Comedy School facilitated the comedy workshops for veterans.
This article was published in LabourList—thanks Emma Burnell!